So what is guest blogging? Simply put, writing blog posts for other websites or accepting posts written by others on your website is guest blogging. It is one of the online marketing tools used to attract more links to your site which helps increase your ranking on Google and other search engines. Guest blogging might look harmless, but it has its advantages and disadvantages. We shall be examining some of its pros and cons in this article.
Pros of guest blogging include;
- It expands your reach– you reach a new audience when you guest blog on someone else’s website. There’s a likelihood of more people noticing you if the blog owner promotes your post. This helps you get a good reputation and increase your expertise as well.
- It improves your SEO – guest blogging promotes good SEO by helping you build links to your site. Goggle will rank your sites as being strong and of high quality if you have quality sites linking to yours.
- Develops relationships– when you publish quality posts with great content on relevant industry sites helps you develop good relationships in your field. Site owners are ready to share your content on their blogs if it is useful and informative. They can also recommend you to their clients too.
- We have seen some of the pros of guest blogging. Let’s take a good look at the cons, shall we?
- Communicating the wrong audience– the websites you are guest blogging should be relevant to your industry. It would be so useless to guest blog on a plumbing site when your business is cosmetics. It would also be detrimental to your Google search ranking and might be seen as a fraudulent means of getting links to your site.
- Low-quality sites – many poor quality sites have come up, offering guest posts for a fee since guest blogging became popular. Engaging in this activity will lead to being penalized by Google, and you also lose your money. It also puts your website at risk when you gain links from a handful of poor quality sites.
- Wrong targets – what if your guest post hits the wrong audience? You have succeeded in wasting time and money. Your post just hit the wrong audience. To make guest blogging worth it, you need to make an investigation on the type of audience and what they want.